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And the unpleasant flipside that can clearly flow from ‘social’ platforms is something you continue not being nearly honest nor open enough about.
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Pretty quickly you also realized you could exploit and commercialize human one-upmanship - gotta catch em all friend lists! popularity poke wars! - and stick a badge on the resulting activity, dubbing it ‘social’.įaceMash was antisocial, though. So while you may not have instantly understood how potent this ‘outrageous and divisive’ eyeball-grabbing content tactic would turn out to be - oh hai future global scale! - the core DNA of Facebook’s business sits in that frat boy discovery where your eureka Internet moment was finding you could win the attention jackpot by pitting people against each other. The seeds of Facebook’s global business were thus sown in a crude and consentless game of clickbait whose idea titillated you so much you thought nothing of breaching security, privacy, copyright and decency norms just to grab a few eyeballs. Blogging about what you were doing as you did it, you wrote : “I almost want to put some of these faces next to pictures of some farm animals and have people vote on which is more attractive.” Just in case there was any doubt as to the ugly nature of your intention.